Our story
The Paw Fresh Planet Difference
We build natural, high-performance pet wellness products guided by dogs themselves. Products made for comfort, calm skin, and healthier lives, using ingredients nature intended… not shortcuts designed for speed or margins. Because if anyone understands dogs, it’s dogs.
The problem
The Pet Wellness Industry Needs Cleaning
Walk down the pet aisle and you’ll see a lot of big promises.
But behind the labels, many products are filled with cheap fillers, harsh additives, and “good enough” formulas designed to scale fast, not care deeply.
- Dogs suffer quietly...
- Itching becomes normal...
- Inflammation becomes “just part of aging.”
And owners are left trying one product after another, hoping something finally works. We believe pets deserve better...
Changing the Game
The Paw Fresh Planet Story
Inspired by a deep care for dogs and natural wellness, our founder Rachel began questioning the pet products lining store shelves. Too many shortcuts. Too many fillers. Too much guesswork.
She knew there had to be a better way. A way to create pet wellness products built with real ingredients, real intention, and real care for dogs’ everyday comfort.
That idea became Paw Fresh Planet.
Today, as more pet owners discover the difference, our mission remains the same… to raise the bar for pet wellness and change the way people care for their dogs, one thoughtful formula at a time.
Our mission:
"To inspire and educate pet owners to help their dogs live healthier, more comfortable lives."
Rachel, Founder and CEO
Learn more about the Paw Fresh Planet difference
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Natural Ingredients
Learn moreNo harsh fillers. No unnecessary additives. Just ingredients chosen with intention.
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Built for Real Dogs
Learn moreEvery product is designed to support daily comfort, not mask problems temporarily.
